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00707012
2012.11
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An Exploration of Shapes and Formative Aesthetics/Curators of the “Stefan Kanchev: Logo Room” Exhibition/Iconic Graphic Designer’s Intense Study of Form/Talk with Curators of ‘Stefan Kanchev: Logo Room’/The exhibition ‘“Stefan Kanchev: Logo Room,’” which was held at the KF Cultural Center Gallery (on September 21-October 17), was an opportunity to shed new light on the art world of this lesser known Stefan Kanchev (1915-2001), a Bugarian artist who left a significant mark on design the history of design. Somi Jung (Jung So-mi), Magdalina Stancheva, and Lyudmila Stancheva of Labor Visuell, a design lab at FH Dusseldorf, which co-organized the exhibition with the Korea Foundation with sponsorship support from the Goethe-Institut Korea, sat down to reveal discuss the art world of Stefan Kanchev to exhibition visitors Kanchev, a giant in modern industrial design, though little known to the general public.

Logos are often defined as “archaeological fragments of modern industrialized society” represented by cities. Stefan Kanchev is a Bulgarian graphic designer who was recognized as one of the key figures of European applied arts from the 1940s to the late 90s. He created a vast array of graphic images for posters, postage stamps, trade marks, and TV broadcasts, leaving behind some 2,500 works to his credit.

What is the purpose of the exhibition “Stefan Kanchev: Logo Room”?

I was always eager to promote his works to the wider world, as he is one of the greatest designers that I have respected since I studied logo design as my major and who have always been hoping very much to introduce the work of Stefan Kanchev, a great artist whom I deeply respect as a student of logo design and who has left a significant mark on big footprint in the history of design, to a wider audience around the world. One day during my research work while working as a researcher, I came across a piece in a design book that made a deep impression on deeply impressed me. And then I found out that a massive amount of artworks has all been credited to one creative artist: had resulted from the creativity and hard work of a single artist named Stefan Kanchev. He is not just an artist with great extraordinary talent but also a graphic designer who created visual images that represent his home country, Bulgaria. Each of his 2,500 creations is underlined by works contain philosophical thoughts and often humorous stories that he has distilled re-created into simple sets of symbols, which reveals offering a glimpse into his genius.

It is assumed that as Magdalina and Lyudmila also come from Bulgaria, you’ve been able to carry out a more in-depth study of Kanchev together.

Somi Jung (Jung So-mi) Kanchev’s career as a logo designer dates back over 50 years. So it is hardly surprising (for Bulgarians) to encounter his works in daily life [in Bulgaria]. From signboards on the streets of Sofia, and symbols of public offices, to product packages, his designs are used everywhere and it is not too much to say that I have grown up from childhood with his designs around me since my early childhood. Back in 2009 when we held his first this exhibition for the first time in Sophia as part of this tour, the Bulgarians audience responded with mixed feelings of “surprise as well as and familiarity.”

This can be recognized as We may say that the exhibition offered them an opportunity to rediscover the artist, given that it helped people to realize the fact realize that the so many designs easily found in their daily life are actually lives were the works of an eminent designer, and even that the designer is actually from their country was their fellow Bulgarian. In this regard, we may say they “rediscovered” Kanchev through the exhibition.


Kanchev was a highly prolific logo designer producing artist who produced more than 2,500 works over 50 years of his career as a logo designer, which is a staggering output. But still, his work is relatively obscure he is not so well known.

Magdalina Stancheva, and Lyudmila Stancheva of Labor Visuell, a design lab at FH DusseldorfKanchev is an artist who gave birth to so many logos popular is an artist who created numerous graphic images that are widely known around the world. While he generated pumping out an enormous volume of artworks, he also revealed his genius with brilliant aesthetic quality and execution successfully maintained high standards of formative beauty and aesthetic perfection. Nevertheless, he has remained relatively obscure, and this is probably because of his Bulgarian nationality. The artist himself has been out of the spotlight as compared to the huge popularity of his creations, There are more people who remember the logos he created than those who remember

his name, although he was highly very active during the period an era when graphic design flourished, and in fact there are far fewer people who can remember his name than those who recognize his logos. Fortunately, Kanchev became better-known to around the world in 1994 1982 (please check the year) when he was featured in a Japanese design magazine made an extensive coverage of him, and since then he has been well- widely recognized as one of the preeminent world’s most prominent logo designers the world. So, I hope this exhibition serves as an opportunity to promote his work to a wider broader audience.


How would you define the world art of Stefan Kanchev’s art?

As a designer, Kanchev is a designer who focused on the exploration and experimentation of shapes and forms as a way to convey the identities and properties of delivering the identity and characteristics of his objects in forms created through an intense study and experimentation. In his designs, Kanchev used different forms that arise from basic elements of art – dot, line, and circle; engraving and embossing; and figures – to suggest His designs convey various meanings through forms that were brought to life based on the basic principles of plastic art, such as dot, line, and plane, intaglio and relief, and figure. It is said that his ability to capture wide-ranging a wide range of concepts in simple forms is often attributed to was derived from his habit of extensive note-taking; he was always meticulous in keeping kept meticulous records of everything in his daily life and drew inspiration from them. As can be seen in his description of Kanchev described himself by saying, “I’m not an eloquent speaker rhetorician. I’m a graphic artist. I can draw anything in my mind,” his work is not simply intended to visually express an object, but to invite perceptual exploration by functions of the viewers, by enabling them to associate think of the stories contained in his works involved. In this sense, he can be defined as we may call him a “poet” who explores shapes studies form.

This is the third stop of a touring exhibition which was previously held in Bulgaria and Poland. Is there anything you particularly want to say to Korean viewers?

If you closely look at examine the works of Stefan Kanchev, you will be surprised by amazed to see how he could simplify the complex and wide-ranging concepts can be condensed into such simple and condensed them into such clear and effective visual images. One of the primary purposes of this exhibition is to shed new light on an important figure, who has long been remains relatively obscure in the history of design, from a biographical perspective point of view. As the exhibition features original works hand-drawn originals by the artist who refused to follow resisted the now established predominant trend of using computer technology but insisted on working by hand only with the help of a magnifying glass, I hope Korean audiences can viewers will enjoy this rare opportunity to feel the sense of craftsmanship of this master essence of his workmanship. Also, it will provide a chance to They will also be able to experience diverse aesthetic characteristics of Kanchev’s artwork in a variety of multidimensional media, such as the rich formative characteristics of Kanchev’s work through multidimensional exhibits, including installations, videos content, and printed materials. Especially for design students and would-be designers, this exhibition will be a great chance to find an excellent role model to follow.

Lee Yong-gyu Freelance Writer

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