검색
Contact us | KOREAN

NEWSLETTER

00707012
2011.7
background left image
background right image
background handphone image
background pen image
KOREAN

Koreana Gets a New Look  The Summer 2011 issue of Koreana, the Foundation’s quarterly on culture and arts published in eight languages, features a revamped appearance. Signifying a substantial renewal, the magazine’s title is rendered in handwritten lettering, in distinct contrast to its former style. Overall, the editorial board tried to broaden the appeal of Koreana, and its Korean culture content, to attract an expanded readership around the world.  The front cover photo of this latest edition of Koreana depicts a windy scene of eulalia fields on the southern resort island of Jeju, taken by renowned photographer Bae Bien-u. The page layout and composition of featured subjects have also been redesigned in an effort to improve the magazine’s visual appearance and ease of reading.



Koreana Gets a New Look

Visual design and stylistic elements are ever more significant these days. Therefore, for a refreshed, more refined look to the publication, several rounds of discussions were held, starting in January this year. Numerous proposals were considered and various adjustments were made before finalizing each design aspect.

   

The most conspicuous change is the enlarged size of the magazine, from 208mm
(width) by 270mm (length) to 227mm by 280mm. In particular, the larger size
provides additional flexibility for the page layout and the presentation of
full-color photos, which are indispensible for bringing the content to life
to the maximum possible extent.

Rendezvous paper is now used for the cover pages, along with matte,
natural-colored mystic paper for the inside pages, so as to minimize
glare and eye fatigue. It is especially worthy of note that the English
title on the front cover is rendered in a traditional calligraphic style,
with a rather dramatic flair. The design details are being continuously
evaluated and refined to impart a natural and contemporary sense of
aesthetics and reader-friendly layout.


Enhanced Content
In order to achieve its primary mission of informing readers around the world of Korean culture and arts of the past and present, the
editorial team has sought to upgrade the quality of articles. For example, in the latest issue, the thematic coverage of Jeju introduces not only the island’s attractive aspects as a world-class tourist destination but also vivid accounts of its unique lifestyle and customs, such as the prominent role of local women, the shaman ritual for invoking the safety of seafarers and an abundant catch, and the fabled Jeju horse. The issue also contains an essay by Werner Sasse, a Korean studies scholar who fell in love with Jeju and is now writing a new chapter in his life as the island’s resident painter.


Along with improving the magazine’s overall visual attraction, efforts are also being undertaken to refine the content of longstanding columns, such as “Artisan” highlighting artists carrying on the tradition of Korea’s age-old arts and crafts, “Masterpieces” illuminating outstanding cultural treasures, and “On the Road” conveying first-person accounts about the culture, history and natural environment of particular destinations across the country.

The challenges of presenting subjects unique to Korea for a global audience in the 21st century are reflected in the themes of the KF Assembly, held in July under the title “New Approach to Korean Studies: Understanding Korea in a Global Context” as part of the activities commemorating the Foundation’s 20th anniversary this year. In this light, the Koreana editors seek to enhance the publication’s influence throughout the global arena with their renovation efforts.

Koreana is distributed to some 26,000 subscribers worldwide, including universities, libraries, research institutes, culture/arts organizations, and diplomatic missions in some 160 countries. Launched in 1987, it has published 95 issues thus far and adopted two makeovers, in 2002 and 2011.

Lim Sun-kun
Koreana Team Manager
Kim’s Communication Associates

copyright 2011 한국국제교류재단 ALL Rights Reserved | 137-072 서울특별시 서초구 남부순환로 2558 외교센터빌딩 10층 | 02-2046-8500 | newsletter@kf.or.kr